OUR STORY
2022
BORN IN THE SKATEPARK
180wearuk began in 2022 with a clear mission — to support and represent young riders in the scootering scene. What started as a small movement quickly grew into something much bigger than we ever imagined. At the heart of it all is our son, Liam — the original inspiration behind 180wearuk. His passion for scootering sparked an idea that turned into a brand, and his love for the sport continues to drive everything we do.
We’re a family-run business, built from the ground up with one goal in mind: to create something real for the next generation of riders. From day one, it wasn’t just about selling clothes — it was about building a community. A place where riders could feel seen, supported, and proud to rep something that truly represents them.
2023
WEAR180
Liam helped spread the word by travelling to skateparks around the UK, meeting other riders, handing out merch, filming content, and repping 180wearuk at every stop. Each session, each connection helped grow our community — one park at a time
Instead of using the word “ambassadors,” we created Team Riders— a title that actually means something. “Team Riders” just sounds better — more raw, more real. These aren’t just people promoting our gear; they live it. They’re part of the crew. They are 180wearuk.
We were the originals—the brand built for action—before the hype wave came in.
PARK VIBES
THE REWARDS
THE HYPE
THE PAUSE
In late 2024, Liam suffered a serious injury that took him off his deck for almost a year. Suddenly, our excitement and momentum had to take a back seat. Our family came first, and while we paused, the market didn’t—which meant others swooped in with products and energy.
It was one of those times when we realised something important: pausing didn’t mean fading away. It meant gathering strength, reassessing our purpose, and preparing something even more meaningful.
200% Original. 100% Back.
Because we didn’t just pause—we grew, we learned, and now we’re back stronger than ever.
JOIN THE COMBACK
THE ORIGIN OF OUR NEW LOGO
"The Origin of Our New Logo" – Inspired by Rust and Realness
While clearing the garden one afternoon, we stumbled upon something unexpected — rusty circular imprints left behind by old metal weights resting on concrete. Over time, rain and weather had etched perfect rings into the surface, forming a natural and gritty number 8, almost like nature was sketching for us.
That accidental mark — raw, imperfect, and real — sparked the idea for our new logo. We photographed it, enhanced the contrast, and let its unique shape lead the design. The overlapping circles, linked tightly together, now represent unity, movement, and connection, soon became the foundation for a symbol that reflects everything 180wearuk stands for: resilience, edge, and authenticity.
To the New Logo
Our new logo isn’t just a fresh look — it’s a symbol of who we are and where we’re going.
The original shape sparked something in us. It wasn’t polished. It wasn’t planned. It was real.
We evolved that raw, natural shape into this clean, connected logo. It’s more than a number.
It represents motion,balance, and the connection between riders and community. The flowing curves reflect how we all ride differently, but share the same drive.
Our logo isn’t just a mark — it’s a memory, formed by time, pressure, and the outdoors.
Powered by the people who wear it.