OUR STORY
More Than Clothing. A Community.
180wearuk is built around the people who ride, support, and grow the culture together.
This short video explains what joining the community really means.
2022
BORN IN THE SKATEPARK
180wearuk began in 2022 with a clear mission — to support and represent young riders in the scootering scene. What started as a small movement quickly grew into something much bigger than we ever imagined. At the heart of it all is our son, Liam — the original inspiration behind 180wearuk. His passion for scootering sparked an idea that turned into a brand, and his love for the sport continues to drive everything we do.
We’re a family-run business, built from the ground up with one goal in mind: to create something real for the next generation of riders. From day one, it wasn’t just about selling clothes — it was about building a community. A place where riders could feel seen, supported, and proud to rep something that truly represents them.
2023
WEAR180
Liam helped spread the word by travelling to skateparks around the UK, meeting other riders, handing out merch, filming content, and repping 180wearuk at every stop. Each session, each connection helped grow our community — one park at a time
Instead of using the word “ambassadors,” we created Team Riders— a title that actually means something. “Team Riders” just sounds better — more raw, more real. These aren’t just people promoting our gear; they live it. They’re part of the crew. They are 180wearuk.
We were the originals—the brand built for action—before the hype wave came in.
PARK VIBES
THE REWARDS
THE HYPE
THE PAUSE
In late 2024, Liam suffered a serious injury that took him off his deck for almost a year. Suddenly, our excitement and momentum had to take a back seat. Our family came first, and while we paused, the market didn’t—which meant others swooped in with products and energy.
It was one of those times when we realised something important: pausing didn’t mean fading away. It meant gathering strength, reassessing our purpose, and preparing something even more meaningful.
200% Original. 100% Back.
Because we didn’t just pause—we grew, we learned, and now we’re back stronger than ever.
